The Turnaround Story

Client

The Peerless General Finance & Investment Company Limited

Produced by

Pritish Nandy Communications

Written & Directed by

Meghna Gulzar

Music by

Tanuj Tiku

Length

7 mins 7 sec

The story of Peerless began in 1932, almost 8 decades ago. In Narayanganj, in undivided Bengal. With a start up capital of Rs 300. From its tiny beginning grew an extraordinary company. A Peerless company.

Under SK Roy’s leadership, Peerless has grown exponentially, diversified into exciting new businesses, met the challenges of an emerging India, and is now all set to offer millions of investors across India new financial solutions. In short, it is today a financial supermarket.

Built up over almost 8 decades. Spanning 3 generations of the Roy family. Young Jayanta Roy has now joined his father, Sunil Kanti–the man who turned Peerless around into such an amazing success story, and received the Padma Shri for his efforts.

Never before has a father and a son headed two distinguished Chambers of Commerce as President at the same time. Sunil Kanti presides over the Bengal National Chamber of Commerce, Eastern India’s oldest and most distinguished. Jayanta, at 34, presides over the Indian Chamber of Commerce.

Trust. Continuity. Constant, relentless innovation. And the enshrining of family values. The story of Peerless continues at a challenging pace.

Back to Corporate Films

General Enquiries

Rangita Pritish Nandy
Creative Director
rangita@pritishnandycom.com
Contact: +91 22 4213 0000

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