Mallika Sherawat went club hopping to promote the film and its music along with Hard Kaur and Ranvir Shorey. Their first stop was Poison after which they moved onto Bling, North Mumbai’s hotspots.
A multi-city concert to promote the music of Bow Barracks Forever. The director, Anjan Dutt being the lead singer of his own rock band, toured Mumbai, Pune and Kolkata to promote the film’s music. The band performed at Not Just Jazz by the Bay in Mumbai, Someplace Else in Kolkata and High Spirits in Pune.
The music of EKEH was launched in the midst of dandiya crazy crowds at Phoenix Mills, South Mumbai. Fardeen Khan and the remaining cast sang and danced to the music of the film and threw audio cds and cassettes into the crowd.