PNC Wellness Ltd®, a wholly owned subsidiary of Pritish Nandy Communications Ltd (PNC), has announced that it has partnered with Franchise India to grow its wellness brands, Moksh® and Moksh Zip™. This is the perfect time since various studies have shown that Indians are slowly on their way to becoming one amongst the world’s most health-poor populations. This has led to a huge wellness revolution in our cities and has even percolated down to every small town of India.
While the first year of expansion will see the Moksh brand expand in tier I cities like Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai, year 2 and 3 will see the brand move to tier II and III cities in India thereby ensuring a nationwide footprint.
Pritish Nandy, Chairman PNC, said “It’s our pleasure to partner with Franchise India. It is time for us to move from meeting downtown Mumbai’s wellness needs to a pan India footprint through a well established franchise strategy. Over the years what has helped us succeed in creating one of the most exciting brands in the wellness industry is our passion for a fitter people, our dedication to our patrons, an uncompromising quality standard, sharp design combined with the best equipment in the world and our skilled team. We look forward to a very productive partnership with Franchise India.”
Gaurav Marya, President Franchise India said “With the wellness industry growing between 30 to 35 % in the next 5 years, it is a great opportunity for us to get associated with PNC Wellness. The company operates out of their two formats: Moksh, The Wellness Place incorporating the entire gamut of fitness and wellness related services while Moksh Zip is a pret format catering to contemporary fitness enthusiasts. Under the aegis of Franchise India Group, Francorp, the world’s leading franchise consultants have developed a franchise model which included strategy planning, marketing collaterals, legal documentations and business planning while Franchise India Brands is providing its expertise in choosing the right franchise partners and aims to provide 12 franchises by end of the year. The group is currently working with PNC Wellness in the recruitment of efficient franchisees across India, representing the brand through various in-house marketing mediums, both print and online.”
About PNC Wellness Ltd
PNC Wellness Ltd is a wholly owned subsidiary of Pritish Nandy Communications Ltd and has been recognized across the wellness industry as one of India’s leading wellness and fitness brands for many years now. The company was established in mid 1999 and its first wellness facility, Moksh at Breach Candy, Mumbai was born in August 2001.
Moksh has been described as a Platinum brand by The Times of India and has been voted the second most searched wellness brand on the internet by the Hindustan Times. It has been voted as Mumbai’s Hottest Wellness Brand 2 years in a row by Brands Academy. Moksh incorporates breathtaking design with stimulating ambience, pulsating energy and a unique old-world luxury with the warmth and personal touch of a club that genuinely cares for its members.
Moksh Zip is the express version of the original Moksh. In a market challenged by property prices and rental costs, the idea behind Moksh Zip is to offer a prêt version of brand Moksh that will enter every residential and commercial neighbourhood offering a smart-sized and super-efficient version of the services that the original Moksh offers. The first Moksh Zip opened at Warden Road in October 2011.Moksh Zip is the future of health and wellness. Sharp, sexy, result-oriented, effective and fast fitness.