A press conference was organized at Magic Club in Worli, South Mumbai, with the starcast to announce the official release date of the film. The trailer and songs were played for the media and audience and interviews were conducted with the cast and crew. The producer, Pritish Nandy, introduced the film and the director, Saurabh Shukla, spoke about his experience of making the movie. Ankur Tewari, the music composer for the film, performed the original soundtrack with his band, Ankur and the Ghalat Family. Hangover press kits were handed out which contained everything needed to fight a hangover from aspirins, partysmarts, breath mints, eye masks, Tang to I-pills, toothbrush, toothpaste, ID cards. This idea was said to be a rediscovery of a potent marketing tool.