News & PNC announced “The Short Cut” winner. The winner got an exclusive contract with Pritish Nandy Communications

Mumbai 21st November 2007: All roads lead to Fun Cinemas on the evening of Wednesday, November 21, 2007 as the much-awaited Grand Finale Awards Ceremony of the Buzz18 Short Film Festival in association with Pritish Nandy Communications and Fun Cinemas took place amidst the ultimate glitterati. in association with Pritish Nandy Communications and Fun Cinemas announced the winner of the “The Short Cut”, a short film contest, held on Wednesday, 21st November, 2007 at Fun Cinemas, Andheri. The event marked a grand success with a panel of esteem judges judging the contest and the who’s who of the entertainment industry supporting the event and appreciating the winners’ talent. Renowned film maker, Mr. Sudhir Mishra (director or Hazaaron Khwaishein Aisi & Khoya Khoya Chand) graced the occasion and felicitated the winners with grand prizes.

Ms. Rongita Nandy, Creative Director, Pritish Nandy Communications expressed her views “It’s been 6 years since Brand PNC made its debut in the movie industry and there is possibly no one out there who understands the anxiety of a non-industry backed initiation into Bollywood better than us. Ever since, we’ve chosen to work with new talent in every department of cinema-making and today the PNC alumni of debutants showcases some of the Indian film industry’s best talents. The Shortcut Festival is a very special opportunity for PNC to work with the immensely talented team at Buzz18 lead by Chandrima Pal and discover more such talents from every corner of the web-world. The shorts show clearly that talent is neither restricted by fancy backing nor obscene financing. It is this talent that we at PNC are proud of associating with. I wish Buzz18 much luck and hope that The Shortcut Festival will be a successful, continuing, annual event. This is just the beginning of what could easily become cinema’s biggest talent hunt.”

The evening on Wednesday night commenced with the screenings of the ten short listed films. The select invited audience sat glued to the screen as the films unfolded in the presence of jury. Mr. Sudhir Mishra, the Chief Guest for the much awaited event too sat transfixed. This was followed by the awards ceremony where the top three films. The winner of the contest won himself / herself a cash prize of Rs. 1 lakh from apart from the golden opportunity of One Film Contract with Pritish Nany Communications. The runner up won themselves with a top of the league Sony handy camera from Fun Cinemas.

Partnering the event, Fun Cinemas played a perfect host. Expressing his views about the talent hunt, Mr. Shirish Handa, Sr Vice President, Fun Cinemas said, “In addition to showcasing mainstream Indian and International cinema, we have a responsibility of nurturing and showcasing film-makers of the future. By giving them a big platform, a discerning audience and healthy competition, we believe we have done our part.”

Two and a half months ago, the arena was thrown open to the budding talents to showcase their expertise in film-making through their innovative 10 minute fiction films. An eminent jury was formed consisting of the renowned Ad film maker Mr. Prahlad Kakar (who left an incredible mark in our minds for the Coke commercial), Ms. Rongita Pritish Nandy, Creative Director, Pritish Nandy Communications, Ms. Paromita Vohra, a documentary filmmaker and screenwriter who has been involved with film like Khamosh Pani and Ms. Ruchi Narain, a Mumbai based film-maker who had won the Best Screenplay Filmfare Award for Hazaaron Khwaishein Aisi.

The team sent out a clarion call for shorts of not more than ten minutes in duration – and was overwhelmed with entries. Comedies, murder mysteries, dramas, dark films, tragedies, the bizarre, the abstract – this festival saw all sorts of genres of films entered from Mumbai to Chennai and even London! The jury members selected the final 10 entries after viewing over 75 films individually. Jury members looked out for individual filmmaking styles, what each filmmaker was saying through the story, the treatment and translation of the story from thought to visual and if the message came across clearly in the short time the films ran. After a rigorous process of selection, the jury members unanimously came to a conclusion of deciding the deserving names of the most promising film-maker of tomorrow.

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